Chateau Ste. Michelle Aluminum Bottles

Ste Michelle Wine Estates was exploring options for a standout, personal sized wine product to stand out from the competition in the canned wine area. It needed to be cooler friendly and re-closable. I led my team in a wide exploration to this wonderful product. We wanted it to be fresh and fun, with elements of discovery on each varietal. Stacey, the designer on this project, was able to illustrate a charming design based on the inspiration and mood boards I provided. We constructed a unique package that was a stand out on shelf and could be carried.

I lead the design on the entire product from trend to completed product.

I love seeing these fresh and fun bottles on the shelf!