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Shannon Levin
Creative Direction: Design Management
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Flatbed Cider
art direction of product launch
Flatbed Cider
A fun package was provided for two original cider products. It was my job to create and expand the kit of parts and all the support items for this new brand.
I directed the team to create moodboards that could explore bringing the packaging to the market with a fun, northwest flair. We expanded the scope to photography and video to create the needed assets for launch items. We shot the video and lifestyle images simultaneously in order to meet tight deadlines and for visual consistency.
Digital
Images and icons were then incorporated in the website art direction (agency)
Unique POS
Given the fun theme, it seemed only natural to create an actual flatbed. Molded back window and a flanked structure allowed for a lot of product with a fun vibe.
A Crate display
Apple crate displays were adaptable, especially for out of department areas like the produce department.
