MOTTO
Motto was introduced as a California wine brand in 2015 by Ste. Michelle Wine Estates. The packaging was designed externally but the creation of the brand assets, and the product launch was brought to our team.
We created a specific personality for each wine style and directed the brand towards a younger, hip vibe. The photography was used as a creative platform for the POS and digital assets.
I lead the creative for this launch and directed the implementation.
It was one of my favorite projects. The style of the photography was fun to explore and I loved how it came to life.
photos by Scott Pitts.
