Beauty in Chaos
design for Target Exclusive
Beauty in Chaos
Design of an exclusive red blend created for Target by Ste. Michelle Wine Estates. The initial Red Blend launched in Target markets nationally and a Pinot Grigio (Spring 2020).
Target was looking for a cool, new product that fit their target market and would be an independent brand.
I designed the label with geometric lines over a stormy background. The line work and logo are in holographic foil to add a contemporary vibe.